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BALERI ITALIA 2025

Istituto Marangoni

Design: Maria Baez

PROJECT BRIEF - 

This project explores how emerging technologies, like AI, can be integrated into furniture design to create objects that feel emotionally engaging and humanlike. Inspired by the idea of “digital animism,” The project was developed for Baleri Italia, a brand known for blending rationalism with expressive design. The result is an object that invites intuitive interaction while offering a rich sensory experience.

RESEARCH & CONCEPT - 

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O-Sila explores how furniture can support emotional well-being by facilitating the natural shifts between solitude and togetherness in everyday life. Drawing from behavioral patterns in domestic spaces, the project investigates how design can respond to users’ changing social and personal needs. It considers the role of smart technology—particularly AI and environmental sensing—in creating adaptive, emotionally responsive furniture. Inspired by the concept of oscillation and the need for balance in our routines, O-Sila was developed as a piece that learns from its users, blending digital intelligence with physical transformation to offer a more intuitive and human-centered experience of space.

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